Improve customer experience and influence with the Packaging Star
The Packaging Star
The Packaging Star is a digital overlay that describes how packaging closes the loop on a five star scale.
The Packaging Star is not a label printed onto packaging. Instead it's shown on the websites of grocery and FMCG brands as well as to online shoppers, smart trolley users and loyalty card holders.
For brands and retailers, the Packaging Star improves customer experience. We know because we’ve tested the Packaging Star and shoppers love it.
Because its digital, the Packaging Star is tunable
Different locations deal with packaging differently - so we tune the Packaging Star to where people live.
The Packaging Star let's you know which packaging is made from recycled materials.
The Packaging Star tells you which packaging can be separated and has higher value.
The Packaging Star describes which brands are committed to improve their packaging.
Shoppers love the Packaging Star
Online shoppers who have tested the Packaging Star say it helps them to:
Make better informed decisions
Encourage brands to improve
Discover new brands
"The Packaging Star really helps me understand product packaging and make better choices that improve the environment."
"The Packaging Star is great, it empowers me to improve plastic packaging. I’ll need to switch supermarkets."
"The Packaging Star cuts through the green wash and gives me a tool to move in the right direction."