Contact Crunch

General enquiries:

New Zealand

GridAKL Lysaght Building
101 Pakenham Street West
Wynyard Quarter
Auckland 1010
New Zealand

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Delight your customers

Bring the Packaging Star to Auckland

The Packaging Star

Keep packaging in the economy and out of the environment

The Packaging Star is a digital overlay.

It's not a label printed onto packaging. Instead it's shown to online shoppers and smart trolley users as well as in customer dashboards, mobile apps and electronic information boards.

The Packaging Star describes how the packaging that people buy closes the materials loop. The higher the star, the more likely that the packaging will stay in high value use in the economy and out of the environment.

Because its digital, the Packaging Star is tunable

Different locations deal with packaging differently - so we tune the Packaging Star to where people live. 

Recycled Content

The Packaging Star let's you know which packaging is made from recycled materials.

High Value

The Packaging Star tells you  which packaging can be separated and has higher value.

Committed Brands

The Packaging Star describes which brands are committed to improve their packaging.

Shoppers love the Packaging Star

Online shoppers who have tested the Packaging Star say it helps them to:

Make better informed decisions

Encourage brands to improve

Discover new brands

Switch products

"The Packaging Star really helps me understand product packaging and make better choices that improve the environment."

Hillary, Tauranga

"The Packaging Star is great, it empowers me to improve plastic packaging. I’ll need to switch supermarkets."

Greta, Auckland

"The Packaging Star cuts through the green wash and gives me a tool to move in the right direction."

Ella, Auckland

Watch Bea use the Packaging Star