Delight your customers
Bring the Packaging Star to Auckland
The Packaging Star
Keep packaging in the economy and out of the environment
The Packaging Star is a digital overlay.
It's not a label printed onto packaging. Instead it's shown to online shoppers and smart trolley users as well as in customer dashboards, mobile apps and electronic information boards.
The Packaging Star describes how the packaging that people buy closes the materials loop. The higher the star, the more likely that the packaging will stay in high value use in the economy and out of the environment.
Because its digital, the Packaging Star is tunable
Different locations deal with packaging differently - so we tune the Packaging Star to where people live.
The Packaging Star let's you know which packaging is made from recycled materials.
The Packaging Star tells you which packaging can be separated and has higher value.
The Packaging Star describes which brands are committed to improve their packaging.
Shoppers love the Packaging Star
Online shoppers who have tested the Packaging Star say it helps them to:
Make better informed decisions
Encourage brands to improve
Discover new brands
"The Packaging Star really helps me understand product packaging and make better choices that improve the environment."
"The Packaging Star is great, it empowers me to improve plastic packaging. I’ll need to switch supermarkets."
"The Packaging Star cuts through the green wash and gives me a tool to move in the right direction."