Improve customer experience and influence with the Packaging Star

The Packaging Star

The Packaging Star is a digital overlay that describes how packaging closes the loop on a five star scale.


The Packaging Star is not a label printed onto packaging. Instead it's shown on the websites of grocery and FMCG brands as well as to online shoppers, smart trolley users and loyalty card holders.

For brands and retailers, the Packaging Star improves customer experience. We know because we’ve tested the Packaging Star and shoppers love it.


Because its digital, the Packaging Star is tunable

Different locations deal with packaging differently - so we tune the Packaging Star to where people live. 

Recycled Content

The Packaging Star let's you know which packaging is made from recycled materials.

High Value

The Packaging Star tells you  which packaging can be separated and has higher value.

Committed Brands

The Packaging Star describes which brands are committed to improve their packaging.

Shoppers love the Packaging Star

Online shoppers who have tested the Packaging Star say it helps them to:

Make better informed decisions

Encourage brands to improve

Discover new brands

Switch products

"The Packaging Star really helps me understand product packaging and make better choices that improve the environment."

Hillary, Tauranga

"The Packaging Star is great, it empowers me to improve plastic packaging. I’ll need to switch supermarkets."

Greta, Auckland

"The Packaging Star cuts through the green wash and gives me a tool to move in the right direction."

Ella, Auckland

Watch Bea use the Packaging Star